Wednesday, July 30, 2008

China Olympics Fashion Influence

"One World One Dream", this is the theme of the upcoming 2008 Beijing (China) Olympics which will be held on August 8-24, 2008. As of today, China and other countries seems to be Olympic-themed and focused when it comes to fashion. Vogue and Harper's Bazaar magazines as well as Polo and Adidas comapanies set up a fashion shoot, presented campaign ads and created special collections to follow the crowd.

For China Vogue August 2008 Issue:
The magazine seems to be having some fun with their idea of Olympic fashion. The following shots are remarkable because of a fine selection of exquisite and colorful sporty apparel and sports equipment.

For Harper's Bazaar:
Lucy Lui have teamed up with Harper’s Bazaar to create an Olympic themed spread. The photos aimed to demonstrate that it doesn't matter whether you lose or win, it's how you dressed that counts.

For Adidas: According to Adidas, Impossible is Nothing because:
  • I never lift alone.
  • Alone I jump, together we soar.
  • Ever seen a nation fly?
  • I run with 600 million legs.
  • They see me, but they'll feel us.
  • No one gets up when a whole country kicks.

For Polo:
Inspired by the rich past of the Olympic Games, Polo Ralph Lauren brings an elegant and contemporary style to the U.S. Olympic and Paralympic Teams. The collection offers casual sportswear styles in patriotic combinations of red, white and blue adorned with the U.S. Olympic Team and iconic Polo Pony logos that Olympic fans will surely adore.

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