CP Company's exhibition space at Pitti Uomo. Image from Pitti.
After last February's change of ownership, with
CP Company passing from Sportswear Company to
Enzo Fusco's FGF Industry, the future for this Casuals favourite brand was far from clear. The new direction began not on the catwalks of Milan but in Florence. Participation at
Pitti Uomo marks a milestone in the life of the brand as it presented its fascinating story at
Fortezza de Basso's
Sala Ottagonale alongside the new collection. For SS11, the focus is on the soul of the brand, it sees a return to experimentation. A casual concept generated and developed to seek innovative materials and technological advances to create a selection of iconic goggle jackets.
Two of the latest designs of that iconic jacket. Image from Pitti.
The new
CP Company is firmly rooted in the great tradition of the iconic designer sportswear brand. Kicking off with outdoor work and military apparel, the SS11 collection develops materials and technological studies, with garment treatments that offer unique, inimitable aspects to give clothing a new, contemporary flavour without losing echoes of memory. Flax has been blended with nylon for a new techno look, using a special resin coating that conjures up memories of the oilskins used by seamen of yesteryear. Nylon has been completely transformed and evolved with
metameric treatments that gives the fabric a colour changing effect. Inserts of cotton and other material add new dimensions, combining to create a balance and depth of colour, textured effects and various
sheens. There is a special focus on a navy style, with a treatment that gives the fabric a slightly crumpled look, as if it had been consumed by sea salt and left to dry in the sun. The collection offers models with such authentic details and fabrics that the garments could be mistaken for real vintage.
A close up, detail shot I took of the Goggle jacket as the film plays on in the background.
The Italian clothing designer Massimo
Osti (1944-2005) created groundbreaking fashion works during the 1980’s and 90’s by combining his revolutionary textile innovations and painting techniques, with functional ideas from mainly military clothing. The story of this iconic piece of outerwear began when the great Massimo
Osti exclusively designed and produced the very first Goggle Jacket as a promotional piece for the competitors of
Mille Miglia in 1988.
Last October I was able to visually document the narrative of the jacket at the Past, Present, Future exhibition at the RCA. From the very first, special edition jacket to the special edition created in collaboration with
Aitor Throup last year,
C.P. Company’s journey was told through the different steps of this iconic item which, season after season, has been subject to continuous transformation and experimentation. For
Aitor Throup the brand has not had the respect and attention that its iconic designs deserve but this exhibition changed my perceptions and understanding of the brand. I hope the new look
CP Company continues on the path set by Massimo
Osti, creating garments through experimentation and innovation.
SHARK ATTACK AT TOPSHOP! Not a real shark, of course, but I was all "OMFG! RUN FOR YOUR LIFE when I saw what could only charitably be referred to as a "schmatte," to use the Yiddish colloquialism. This hyperbolically long graffiti-print maxi dress basically looks like someone stitched a bath sheet together and called it a dress.
CP Company's exhibition space at Pitti Uomo. Image from Pitti.
Two of the latest designs of that iconic jacket. Image from Pitti.
A close up, detail shot I took of the Goggle jacket as the film plays on in the background.
(Credit: Beautyforreal.com)
Me + Beauty For Real = Really Into It
