Tom Ford Required Non-Disclosure Agreement Before Fashion Show
Tom made sure people are legally required to keep quiet about his fall collection!
(Photo By Pacific Coast News)
Now here's taking secrecy to a whole 'nother level. Apparently Tom Ford's uber secretive fashion show last season wasn't up to his level of stealth. This season, he required all attendees to sign a non-disclosure agreement requiring they keep mum on the show until summer. NDAs are the type of thing you encounter at places like Google or Wall Street—not fashion.
In this era of digital media, where fashion shows are streamed live as they happen and photos are up moments after, this level of mystery around a brand is refreshing and unique. But it also feels like an over-controlling stunt. Hoping your clothes don't get overexposed moments after a show is one thing, avoiding reviewers and forcing people to sign NDAs is another.
Tom may be trying to rekindle the aire of exclusivity surrounding fashion, but we can already feel the backlash brewing. What do you think, will these control measures help his brand or hurt it in the long run?
Source: Fashionista
In this era of digital media, where fashion shows are streamed live as they happen and photos are up moments after, this level of mystery around a brand is refreshing and unique. But it also feels like an over-controlling stunt. Hoping your clothes don't get overexposed moments after a show is one thing, avoiding reviewers and forcing people to sign NDAs is another.
Tom may be trying to rekindle the aire of exclusivity surrounding fashion, but we can already feel the backlash brewing. What do you think, will these control measures help his brand or hurt it in the long run?
Source: Fashionista
Editor Lorraine Candy (L) and Samantha Cameron (R) poses with the winner of the award for International Designer, Tom Ford (C) at the 2011 ELLE Style Awards at the Grand Connaught Rooms on February 14, 2011 in London, England. (February 13, 2011 - Photo by Ian Gavan/Getty Images Europe)
Tom Ford and Julianne Moore dine out at Scott's restaurant in London's swanky Mayfair following the BAFTA awards. Julianne wears a velvet gown designed by Ford.
(February 13, 2011 - Photo by PacificCoastNews.com)
The press room at the 2011 BAFTA awards ceremony held at the Royal Opera House.
(February 13, 2011 - Photo by Bauer Griffin)
