Wednesday, February 23, 2011

Brad Goreski Wants You to Brush with Style

Brad Goreski Wants You to Brush with Style


When Christian Siriano designed sponges, it was a bit weird, but seemed like a one-off event. Now, however, fashion taking on household products is getting a second wind. Brad Goreski, formerly of Rachel Zoe fame, has teamed up with Reach for their Brush with Style line of toothbrushes.

Brad is responsible for designing and naming two of the brushes in the line, while interior designer Celerie Kemble and former Domino editor Tom Delavan took on the others. Brad's brushes include the Jasper with a "classic angled neck" and a "Robust. Confident. Cosmopolitan" vibe and the preppier plaid printed Penelope.

What do you think, does your toothbrush need a redesign or are you a-ok with its classic look? 

see more pics next page...

Brad Goreski Stylist Brad Goreski and model Karolina Kurkova attend Mercedes-Benz Fashion Week Fall 2011 at Lincoln Center on February 15, 2011 in New York City. 
Brad Goreski Brad Goreski arrives at the 2011 InStyle And Warner Bros. 68th Annual Golden Globe Awards post-party held at The Beverly Hilton hotel on January 16, 2011 in Beverly Hills, California.

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