Monday, September 15, 2008

Fashion War: PETA vs. Burberry

Help the Fur Avengers fight Burberry! Play the game now.

Burberry is not only famous for its distinctive plaid but it is also known that the design house is using real fur. With this issue, PETA (People for the Ethical Treatment of Animals) is having a campaign against the fashion house. The "Bloody Burberry" campaign aims to let the Burberry pledge to stop supporting cruelty to animals and adopts a permanent fur-free policy.

PETA advises their supporters to boycott the chain and convince other people to do the same. They also created disturbing posters of models wearing Burberry products with dead and skin-peeled animals (minks, raccoons, and foxes).

A flash game was also created in relation to the said campaign. It allows the user to choose his or her preferred avenger who will make way into Burberry Headquarters and paint as many furs as you can.

According to PETA:
Burberry continues to use fur in its designs despite the fact that leading clothing retailers like J.Crew, Ann Taylor, Polo Ralph Lauren, and others have pulled fur from their stores forever.

Animals on fur farms spend their entire lives confined to cramped, filthy wire cages, where they are exposed to all weather conditions. They often go without adequate shelter, clean water, and veterinary care, and they are denied the opportunity to engage in natural behaviors like climbing, burrowing, and swimming. The intensive confinement causes many of them to go insane.

Fur farmers use the cheapest and cruelest killing methods available, including suffocation, electrocution, gassing, and poisoning. Many animals are electrocuted by having rods inserted into their rectums and 240 volts sent through their bodies. The animals convulse, shake, and often cry out before they have heart attacks and die. Crude killing methods aren't always effective, and sometimes animals "wake up" while they are being skinned.

Burberry knows about the suffering that goes into every fur-trimmed coat, hat, and bag, yet the company continues to use fur in its designs. With so many fashionable, comfortable alternatives available, there is no excuse for Burberry to continue using dead, tortured animals in its designs.

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